The world of domain sales has hit new heights as NFTs.com sells for an incredible $15 million, making it the second-largest public domain sale ever recorded. The deal was brokered by Domainer.com and GoDaddy, with Escrow.com providing escrow services and later confirming the deal in a press release. The landing page for the domain indicates that it is “Powered by DigitalArtists.com Marketplace,” which could suggest that the NFT marketplace was either the buyer or affiliated with it. Interestingly, DigitalArtists.com was purchased for $300,000 just last year.
The ownership of NFTs.com has been shrouded in secrecy, with the Whois privacy shield being introduced in March 2021. Before that, the record showed that the domain was owned by an unknown individual in Monaco. However, it was later revealed that Get on the Web, a domain investor, owned it before the unknown owner.
The sale of NFTs.com has shattered records, particularly when compared to the sale of NFT.com for $2 million by Media Options in the previous year. It is worth noting that the NFT.com domain is now being used for an NFT hub that sells its own NFTs (non-fungible tokens).
This groundbreaking sale indicates that blockchain-related domains are continuing to dominate the domain market. The sale of NFTs.com means that the two most significant public domain sales of all time are related to blockchain, with voice.com being sold for a whopping $30 million plus commission to a blockchain company in 2019. With the rise of non-fungible tokens and blockchain technology, we can expect to see more record-breaking domain sales in the near future.