For the past 25 years, companies have been racing to secure the perfect domain name for their business. With the advent of the internet and the subsequent digital revolution, it became essential for businesses to stake their claim on the digital landscape. However, with the increasing importance of social media, obtaining the perfect domain name is only half the battle. Companies must also secure social media handles across a variety of platforms to ensure that their brand identity remains consistent and recognisable.
Over the past 18 years, the process of obtaining social media handles has become just as crucial as securing a domain name. The last thing any growing company wants is brand name confusion or lost traffic due to a similar domain name or handle. This is where a broker can come in and make the process much simpler and more secure.
Obtaining a domain name or social media handle through a broker can also be a security issue. If there are other websites out there with the same or similar brand name, it can lead to confusion for customers, and even security issues. This is why it’s essential to work with a broker who can ensure the legitimacy of the transaction and protect your company’s interests.
Historically, there have been many examples of large companies that have had to obtain their .com domain name from someone else who previously owned it. One famous example is Apple, who had to pay $1 million to purchase the domain name from a man who had registered it in 1997, before Apple had even created a website. Another example is Google, who originally registered their domain name as “Google.stanford.edu” before buying the Google.com domain name in 1997. And finally, Microsoft, who had to pay $7.5 million to purchase the domain name “Microsoft.com” from a cyber-squatter in 1999.
Working with a broker like CyberSpace.Domains can help ensure that your company doesn’t have to go through the same headache and expense as these companies did. Let us help you secure your domain names and social media handles to ensure your brand identity is consistent and recognisable.
GOT QUESTIONS? Whether you own a valuable domain or whether you are a company trying to secure your online presence, contact us today.